Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
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Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
2000-01-01
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Hollywood Goes Hypercommercial
From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.
The video is accompanied by a richly detailed article that adds more depth to the documentary. If there’s any question about why Hollywood is dead set against the unionization of vfx artists, the following graphic from the article will answer the question: vfx artists comprise the biggest portion of the crew on most Hollywood blockbusters.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
Irrepressible writer-comedian Carl Reiner, who shows no signs of slowing down at 94, tracks down celebrated nonagenarians, and a few others over 100, to show how the twilight years can truly be the happiest and most rewarding. Among those who share their insights into what it takes to be vital and productive in older age are Mel Brooks, Dick Van Dyke, Kirk Douglas, Norman Lear, Betty White and Tony Bennett.
As the first "blonde bombshell," Mae West reigned supreme and changed the nation's view of women, sex and race — on stage, in films, on radio and television.
Known for his personification of the Western Hero, it was Montana-born Gary Cooper's horse-riding skills that first brought him bit parts in movies. And he never lost his love of the great American outdoors. Though he rarely played a villain and was an adept comedian, Cooper is best remembered for his strong, silent heroes. With his lanky country boy looks and shy hesitancy he created a unique screen presence, though his real life was one of sophisticated elegance.
He went from street-wise tough to art-collector liberal-activist, from circus-acrobat hunk to Academy Award winner. Burton Stephen Lancaster — later Burt Lancaster — was one of five children of a New York City postal worker. By eighteen, Burt was 6'2" and blessed with the athletic physique and dynamic good looks that helped make him famous. A stint in the Army introduced Burt to acting and led him to Hollywood where his first release, "The Killers" (1946), propelled him to stardom at age 32. He took control of his own career and seldom faltered.
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
In 1970 the people of Karmi in Cyprus participate in an unprecedented experience: the shooting of the film "Beloved", with Hollywood cast and crew. This documentary functions as a kaleidoscope, transmitting images of that magical time and of the traumatic changes in their lives after the Turkish invasion. Four decades later, they revisit nostalgically those old beloved days.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
A documentary incorporating footage of Montgomery Clift’s most memorable films; interviews with family and friends, and rare archival material stretching back to his childhood. What develops is the story of an intense young boy who yearned for stardom, achieved notable success in such classic films as From Here to Eternity and I Confess, only to be ruined by alcohol addiction and his inability to face his own fears and homosexual desires. Montgomery Clift, as this film portrays him, may not have been a happy man but he never compromised his acting talents for Hollywood.
Documentary about the legendary American film director from his introduction to the film industry in its early years to his death in 1959.
In a rare interview, Katharine Hepburn shares her memories and memorabilia.
A 60-minute salute to American International Pictures. Entertainment lawyer Samuel Z. Arkoff founded AIP (then called American Releasing Corporation) on a $3000 loan in 1954 with his partner, James H. Nicholson, a former West Coast exhibitor and distributor. The company made its mark by targeting teenagers with quickly produced films that exploited subjects mainstream films were reluctant to tackle.
Adam remains a consistent favorite among fans who are comforted that they will always have a good time. Get the inside story on this fascinating actor, comedian, screenwriter, producer, husband, father, and forever FUNNY GUY.
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.
An insider's account of Jack Warner, a founding father of the American film industry. This feature length documentary provides the rags to riches story of the man whose studio - Warner Bros - created many of Hollywood's most classic films. Includes extensive interviews with family members and friends, film clips, rare home movies and unique location footage.
Cocaine has always gotten a bad rap, and for a reason. It is a drug used by the rich and the poor legally and illegally, Mexican cartels fought over it with Colombia once associated with the brutal cocaine wars, and a source of tension between the American and Mexican borders on the people who are illicitly bringing in cocaine from one side of the border to another and will do anything to do it. So it can be surprising at times to the viewer throughout the course of the documentary special, that it was never always like this.
Paying homage to two of Hollywood's central icons, the film creates an unparalleled portrait of two very different personalities amidst the demise of the studio system.
This short travelogue depicts snippets of locations in Hollywood, California, most of them as seen from the streets. Considerable time is taken showing the kinds of architecture of private homes. There are images of various important buildings, and a depiction of the Hollywood Bowl. Finally, there is a sequence revolving around the premiere of the film “Dirigible” (1931) at the famed Chinese Theatre.