

L'Âge d'or de la pub(2023)
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.



Movie: L'Âge d'or de la pub
Top 10 Billed Cast
Self (archive footage)

L'Âge d'or de la pub
HomePage
Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Release Date
2023-06-02
Average
6.5
Rating:
3.3 startsTagline
Genres
Languages:
FrançaisKeywords
Recommendations Movies

François Mitterrand & Anne Pingeot: Pieces of a Love Story(fr)
In the summer of 1963, François Mitterrand was going through a deep existential crisis. His political career was at a standstill and, after 19 years of marriage, the couple had grown apart. It was at this point that François Mitterrand met the woman who was to give new meaning to his life. Anne Pingeot, aged 19, was to become the companion of a lifetime, a woman who would be with him throughout his rise to power and who would remain by his side until his last breath. For the first time, Anne Pingeot has agreed to allow the fragments of this passionate love story — hundreds of letters and a diary — to be shown on television, before being donated to the National Library.

The Three Friends(ar)
Three friends are arrested after committing an accident with their car. After finishing their sentence, they become partners with the owner of a decoration workshop. But he deceives them and spends the money in gambling. They force him to sign a waiver of his workshop but he wants to get it back.

Friends Jokes(ar)
The film tells a story speaks of "Yusuf ", a plumbing Man, who is exposed to many pranks by his friends.

Return to Space(en)
The inspirational rise of SpaceX as well as Elon Musk's two-decade effort to resurrect America’s space travel ambitions.
Fight Club (Russian version)(ru)
The Russian version of the movie "Fight Club" is not just a Russian version of a well-known cult film, it is the result and of the hard work of two young men and their love for cinema, Alexander Kukhar (GOLOBON-TV) and Dmitry Ivanov (GRIZLIK FILM) , who are responsible for this project, from the development of its idea and the selection of the cast, to the organization of filming and financial support. Filming lasted a whole year. Everyday work, constant trips, searching for suitable film sets and an exhausting schedule - all this was not in vain and resulted in an unusually amazing and original project - the film "Fight Club", created in the very heart of southern Russia, in the city of Krasnodar, by two young people

Scooby-Doo! Adventures: The Mystery Map(en)
When Shaggy and Scooby find a mysterious pirate's treasure map in their triple-extra-large Scooby snack pizza, the whole Mystery Inc. gang sets out from their treehouse to find the lost booty of Gnarlybeard and the Phantom Parrot, encountering some suspicious individuals along the way who are also involved in the hunt. The tale is told in brand-new way to see the Scooby-Doo series: entirely through puppets! Pilot for unproduced puppet series based on "A Pup Named Scooby-Doo", released direct-to-DVD.

Caracas(it)
A well-known Neapolitan writer returns to his hometown after a long absence and encounters an old friend known as Caracas. Caracas, once a neo-fascist skinhead, is now converting to Islam.

Green Tide(fr)
Not less than 3 men and 40 animals were found dead on the Breton beaches. The identity of the killer is an open secret: green algae. Inès Léraud is still a young journalist when, driven by an ecological conscience, she decides to go to Brittany to investigate this phenomenon. Through her encounters with whistleblowers, scientists, farmers and politicians, she elucidates, not without difficulty, half a century of silence: samples that disappear in laboratories, bodies buried before being autopsied, influence games, pressure... Will the truth win?

The Return(en)
After the death of his father, a brilliant college student returns to his family home where he learns that the horrors from his childhood aren't as dead and gone as he once thought.

The Biggest Little Farm: The Return(en)
This special follows the farmers' 10-year tireless journey as they transform the land into a magical working farm and document the whole process in this heartwarming special that is akin to a real-life "Charlotte’s Web."

WWE WrestleMania XXVII(en)
The Rock returns home to be The World’s Most Electrifying Host of WrestleMania XXVII from Atlanta, GA. The Great One will lay the SmackDown on all of the pomp and festivities that makes WrestleMania the world’s greatest, annual pop culture extravaganza. John Cena looks to dethrone the self-proclaimed “most must see WWE champion in history” the Miz. Undertaker’s legendary 18-0 WrestleMania winning streak has never been in greater peril when Triple H challenges the Phenom. Alberto Del Rio looks to fulfill his destiny and take Edge’s World Heavyweight Championship. A bitter and personal rivalry comes to a head when Randy Orton battles CM Punk.. All this and more when the Superstars of WWE invade the Georgia Dome for WrestleMania XXVII.

Scooby-Doo! and the Spooky Scarecrow(en)
Scooby-Doo and the rest of the ghost-busting gang visit a quiet farm town where everyone is preparing for the annual Halloween harvest celebration.

The After(en)
After losing a family member to a violent crime, a shattered rideshare driver picks up a passenger that forces him to confront his grief.

Kallan D'Souza(ml)
Kallan D'Souza and his partner make a living committing petty thefts and are highly successful at it. However, a stubborn police officer threatens their operation.

No Deposit, No Return(en)
Two rich children devise a way to escape their grandfather and visit their mother. Unfortunately for two hapless safe crackers, they become part of the plan.

Xx: Where Your Heart Should Be(en)
Todd Verow's experimental narrative feature heralding the end time. Split up into 20 short films, the film explores the fear and longing of several characters as they wait for some unspecified apocalyptic event. Some try to escape physically, emotionally or sexually while others welcome the end with open arms. A woman (PHILLY) is busy dragging her own corpse, trying to find a resting place for it, when she encounters an old lover (MICHAEL BURKE) who used to be a she but has transitioned to a man. He wants to get out of town but she wants to stay it's the end of time when nothing is a crime. Several gay men engage in more and more extreme sexual activity, they want to experience it all before the big collapse. Two gay ex-lovers try to reconnect and feel something, anything but total emptiness. Porn actors and producers make more unsafe films as fantasies grow darker and more violent. Will the world end with a whimper or a bang? Or worse will it not end at all.

The Return of Dracula(en)
After a vampire leaves his native Balkans, he murders a Czech artist, assumes his identity, and moves in with the dead man's American cousins.
Similar Movies

Les yeux dans les Bleus(fr)
This documentary follows the French soccer team on their way to victory in the 1998 World Cup in France. Stéphane Meunier spent the whole time filming the players, the coach and some other important characters of this victory, giving us a very intimate and nice view of them, as if we were with them.

Salvador (Puig Antich)(ca)
The story of Salvador Puig Antich, one of the last political prisoners to be executed under Franco's Fascist State in 1974.

Sanctuary(en)
Donkeys inhabit and communicate with each other - and the filmmakers - in a Sanctuary.

Unrest(en)
When Harvard PhD student Jennifer Brea is struck down at 28 by a fever that leaves her bedridden, doctors tell her it’s "all in her head." Determined to live, she sets out on a virtual journey to document her story—and four other families' stories—fighting a disease medicine forgot.

Risky Drinking(en)
Are you a risky drinker? Nearly 70% of American adults drink alcohol and nearly 1/3 of them engage in problem drinking at some point in their lives. Produced with The National Institute of Alcohol Abuse and Alcoholism (NIAAA), Risky Drinking is a no-holds-barred look at a national epidemic through the intimate stories of four people whose drinking dramatically affects their relationships.

Mirror(ru)
A dying man in his forties recalls his childhood, his mother, the war and personal moments that tell of and juxtapose pivotal moments in Soviet history with daily life.

Le radeau de la Méduse(fr)
Iranian Iradj Azimi directed this French historical drama re-creating events depicted in the famous 1819 painting The Raft of the Medusa by Jean Louis Andre Theodore Gericault (1791-1824). The ill-fated voyage of the frigate Medusa begins when it departs Rochefort for Senegal in 1816. After striking a sandbar off the African coast, 150 civilians row safely to shore, but Captain Chaumareys (Jean Yanne) orders 140 soldiers and sailors onto a raft (minus supplies) and has it cut loose. Only 14 survive from the 140, creating a scandal back in France. Gericault (Laurent Terzieff) later talks to three of the survivors while researching his painting. Work on this film began in 1987, but sets destroyed by Hurricane Hugo caused delays, so the film was not completed until 1990. However, it then remained undistributed until an incident in which writer-director Azimi slashed his wrists in front of French Ministry of Culture officials.

Sous le signe de Monte-Cristo(fr)
Edmond Dantès, who was active in the resistance against the Nazis, is accused for being a Nazi collaborator and is imprisoned in the fortress of Sisteron.

Documentary of Baby Assassins(ja)
A behind-the-scenes look at the production of Baby Assassins: Nice Days.

Die Bewegungskrise - Wie wir vom Sofa runterkommen(de)
Increased screen time, excessive robotisation, the reign of the car, home delivery... At a time when new technologies are making sedentary lifestyles more explosive than ever, here's a look at some initiatives designed to get us moving again.

American Aloha: Hula Beyond Hawai'i(en)
American Aloha: Hula Beyond Hawai’i shows the survival of the hula as a renaissance continues to grow beyond the islands. With the cost of living in Hawai'i estimated at 27 percent higher than the continental United States, large numbers of Hawaiians have left the islands to pursue professional and educational opportunities. Today, with more Native Hawaiians living on the mainland than in the state of Hawai'i, the hula has traveled with them. From the suburbs of Los Angeles to the San Francisco Bay Area, the largest Hawaiian communities have settled in California, and the hula continues to connect communities to their heritage on distant shores.

Africa Rising(de)
How African artists have spread African culture all over the world, especially music, since the harsh years of decolonization, trying to offer a nicer portrait of this amazing continent, historically known for tragic subjects, such as slavery, famine, war and political chaos.

Yakuza Eiga, une histoire du cinéma yakuza(fr)
The history of the Yakuza Eiga at the TOEI studio is roughly outlined. Real Yakuza and also their connections to the movie business are discussed, and many important actors and directors of the genres are interviewed. Former real yakuza boss turned actor Noboru Ando, Takashi Miike, Sonny Chiba and many more get a chance to speak.

Legacy(fr)
Ten years after the film Home (2009), Yann Arthus-Bertrand looks back, with Legacy, on his life and fifty years of commitment. It's his most personal film. The photographer and director tells the story of nature and man. He also reveals a suffering planet and the ecological damage caused by man. He finally invites us to reconcile with nature and proposes several solutions

Martha(en)
Told in her own words, this candid documentary charts the unstoppable rise, sudden fall and hard-won comeback of lifestyle icon Martha Stewart.

ABBA Silver, ABBA Gold(en)
ABBA Silver, ABBA Gold takes Abba from the Swedish heats of the 1974 Eurovision Song Contest, where their song 'Waterloo' swept all before it, right up to today's new CGI performances.

Beyond the Headlines: The Elizabeth Thomas Story with Elizabeth Smart(en)
Five years after she was groomed and abducted by the most popular teacher in school, Elizabeth Thomas shares new revelations about her ordeal, with famed kidnapping survivor Elizabeth Smart.

Concode, an Epic Saga(fr)
Fifty years ago, on Sunday, 2 March 1969, Concorde flew for the first time. Starting from this inaugural flight, the film goes back in time to the origin of the conception of Concorde.